Offline networking events are a great for lead generation. But you have to standout from the crowd. Lydia Martin share an awesome strategy she used at offline networking events to build her direct sales business.
People are going to be drawn to you and it’s going to naturally lead to them wanting to connect with your business.
Colin: You mentioned network, and you shared with me a great story and how you got into networking [inaudible 00:00:05] offering value. That’s what I loved about it. I would love for you to share that story.
Lydia Martin: Absolutely. Of course I was in direct sales for about 18-19 years. Like I said, I love teaching technology. It hit me one day that teaching tools, just like we talked about today, some of these little tips, we all have things we’re skilled at that we think, “Surely everyone knows these things.”
Lydia Martin: But they don’t! I thought, what if I take some of the things that I really have and love and create some training courses on it, whether it’s on how to get the most out of your iPhone or how to use Evernote for you business, how to create [inaudible 00:00:44] graphics for sharing on social media.
Whatever the case may be. When I went to these networking events right here in my local town I didn’t really go and say, “Hey, I’m a direct seller, buy from me.” I went and said, “You know what, I am passionate about helping business owners, here are some courses that I’m offering.” I went through … They weren’t even created. I just went in on a long shot and said, “These are the courses I’m offering.” I said I’m offering, dates were not set, I just wanted to see the reaction. It was like a feeding frenzy.
You know how you go to these networking events and everyone gets about five minutes to talk. At the end it was like, people just ran to me and said, “I must have this. I don’t know how to use this tool, I need help. I need somebody to walk me through.” I think going to these networking events.
Let’s say you’re in a jewelry business, a fashion business, going and saying, “I teach you how to dress for success.” That’s so different than saying, “I sell clothes or jewelry.” Teaching, what can you teach?
What value can you offer to people? What content? That sort of thing.